What happens in a listing presentation?
Posted on Wednesday, July 25th, 2007 at 12:37 am.A listing presentation is an opportunity for us to better understand your home and your goals in selling, and for you to get to know us and our expertise, and how we can help you.
As a firm, we are very selective in which homes we list. There are many properties on the market that will not sell because either the seller's expectations are out of line, or the property is not in good enough shape to sell.
Remember - Realtors aren't miracle workers. If you're asking $50k or $100k too much for your home, no amount of marketing is going to get it to sell.
What we do is position & brand the property in the marketplace so it has the best chance of getting an offer, and then negotiating that offer to get you the best deal.
Oftentimes the process involves staging the home, doing work to get it ready for sale, putting the home on CraigsList.org, putting the home on the MLS & Realtor.com, sending out JustListed postcards, making a custom URL with the address of the house, like this one: www.4914sammyJoe.com , among other things.
When we come to your home to do a listing presentation, we will do a custom CMA analysisof the last ~100 similar homes in your area to have been listed, so we can give you macro trends and help you value your property by pricing per square foot (PSF) and the tax assessment ratio. We'll also walk the property to give you suggestions and recommendations on what you can improve to get the house sold quickly. We may also tell you we don't think we're the right company to list your home, if we don't think we can sell it.
To have us visit your home for a compliementary listing presentation please submit an inquiry at right.
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